About The Media Snug
The Media Snug is a digital agency boasting a diverse range of skills and expertise. The award-winning team goes above and beyond to grow brands so that they are seen, heard and loved. Collectively, they have over 20 years of experience in marketing and PR, with specialties in a wide variety of industries which include health, parenting, pets, retail and more. They share your passion for your business, and work to get it in front of the right customers across social media, Google, Amazon, press, and more. Together, your business will grow thanks to the Media Snug’s award-winning strategies, expert advice and successful implementation.
Maximising customer interactions and relationships
So why are we partnering with our friends at the Media Snug?
CRM (customer relationship management) systems and traditional marketing are linked in that they both aim to manage and improve the interactions and relationships between a company and its customers. CRM systems typically provide businesses with a centralised database of customer information, which can include contact information, purchase history, and interactions with the company. This information can be used to segment customers, create targeted marketing campaigns, and track the effectiveness of these campaigns.
More Personalised and Effective Campaigns
Traditional marketing techniques such as advertising, promotions, and public relations can be integrated with CRM data to create more personalised and effective campaigns. For example, a business can use data from a CRM system to identify its most valuable customers and target marketing efforts towards them or to create personalized email campaigns for different segments of customers. Additionally, the data from marketing campaigns can be fed back into the CRM system to inform future marketing efforts and to track the ROI (return on investment) of campaigns.
Sales and Marketing Success
We view the partnership between Cognition24 and Media Snug as crucial to our customers’ sales and marketing success. The integration of CRM systems, such as Salesforce, with traditional marketing techniques serves to enhance the customer experience and drive sales growth. By utilizing CRM data, businesses can gain valuable insights into customer behaviour, preferences, and purchase history, enabling them to effectively target their marketing efforts.