Success Stories

Who:

FESPA is a global federation of national trade associations and an organiser of exhibitions and conferences for the screen, digital and textile printing industry. FESPA is operated on a ‘profit for purpose’​ basis which sees us reinvest all surplus revenues to support the global print community.

How:

FESPA use Salesforce Sales Cloud to manage delegates, sales pipeline and marketing automation. Cognition24 conducted an initial Salesforce health check, and based on this, now provide Managed Service support for Salesforce Sales Cloud.

Who:

Ocean is a DOOH media company, facilitating digital connectivity in the OOH world. They practice “The Art of Outdoor®” by creating inspirational new experiences for today’s aspirational brands. As a long-term investor in Salesforce had a managed service with an incumbent supplier who had recently been acquired by a global technology provider. Ocean Outdoor had felt that they had lost the personal and high-quality service originally provided and needed some straightforward guidance and support on moving their platform from legacy Salesforce “Classic” to the newer Lightning UX.

How:

Following a Landscape Review, we made a number of recommendations along with a concise project plan and roadmap to a) move them from classic to lightning, b) provide a managed service support offering which included supporting their everyday sales operation and custom integration with their core advertising system. The result was a very successful migration from classic to lightning at relatively low cost, and a package of monthly support which covered a maximum number of hours or incidents, delivering peace of mind to the system stakeholders.

Who:

The World Cocoa Foundation is an international membership organisation across six continents, representing the global cocoa and chocolate sector. The membership includes farmer cooperatives, cocoa processors, cocoa traders, chocolate manufacturers, supply chain companies and other companies worldwide. 

How?

Their vision is to be a catalyst for a thriving and equitable cocoa sector, playing a leading role throughout the cocoa sector in partnership with producing country governments, specifically in three impact areas: improving farmer income, helping to end deforestation and promoting reforestation, combatting child labour.  Our role is to provide oversight across all areas of technology focused on the Salesforce platform, managing membership and farmer communication, interaction, and participation. In addition, making the most of external applications such as satellite based de-forestation mapping. We have recently been asked to integrate their Sage Intacct finance application.

Who:

WPP plc is a multinational advertising and public relations company headquartered in London, United Kingdom. It is one of the world’s largest advertising companies and provides a range of communication services to clients globally. WPP operates through a network of agencies that offer services such as advertising, media investment management, public relations, branding, digital marketing, and market research. The company was founded in 1971 by Sir Martin Sorrell and has since grown to become a major player in the advertising and marketing industry, with operations spanning over 100 countries. WPP owns several well-known advertising agencies and brands, including Ogilvy, JWT, Grey, and GroupM.

How?

Working alongside enterprise partner WPP, we were asked to lead what would be a   fiendishly complex solution for Diageo. We were tasked (successfully) with designing a Proof of Concept for their B2B Trade Platform using Salesforce Community Cloud. The solution would have to encompass complex regulations and tax rules, by state, for their US Customer base as well as devising a solution focusing on best use of Internet of Things (IoT), asset and workflow tracking.

In addition to Diageo we have worked on a number of high profile clients with WPP including working with Selfridges on re-imagining their VIP Loyalty programme using Salesforce Marketing Cloud to manage over 1 million customer records. We also worked with WPP on web application projects for PVH group and Wolsey Centres.

Who:

North Tees and Hartlepool NHS Foundation Trust (NT&H NHS Trust) is an NHS trust providing healthcare services in the North East of England. It serves the areas of Stockton-on-Tees, Hartlepool, and parts of County Durham. The trust operates hospitals including the University Hospital of North Tees in Stockton-on-Tees and the University Hospital of Hartlepool in Hartlepool. As an NHS foundation trust, it operates independently but still provides services within the framework of the National Health Service in England. The trust is responsible for delivering a range of healthcare services to the local community, including medical, surgical, and emergency care, as well as specialized services in areas such as maternity, pediatrics, and oncology.

How?

Cognition24 supported North Tees in implementing Salesforce Sales Cloud, managing stakeholders, gathering requirements, configuring Salesforce, and creating custom fields. This resulted in boosted sales, smoother operations, better engagement, simplified reporting, and enhanced compliance. Additionally, the implementation led to streamlined sales and marketing efforts and improved staff engagement and interaction.

Who:

SPT Labtech, based in Cambridge UK, designs and makes products that transform the way scientists work. For over two decades, their expert scientists, engineers, and business innovators have created innovative solutions for liquid handling, sample preparation and management that help accelerate research and make a real difference to human health. With the acquisition by EQT Private Equity in 2022, they are building on their strong foundation of organic and acquisition-driven growth to pursue an ambitious strategic vision of innovation, geographic expansion, and targeting of new markets to address the evolving needs of the life science community.

How?

Cognition24 supports SPT Labtech by providing a Salesforce Managed service. This service includes ongoing maintenance, optimisation, and support for their Salesforce org. By leveraging Cognition24’s expertise, SPT Labtech ensures that their Salesforce implementation remains efficient, up-to-date, and aligned with their evolving business needs. This partnership allows them to focus on their core competencies while relying on Cognition24 for comprehensive Salesforce management and support.

Who:

Cambridge Consultants, part of Capgemini Invent, develops breakthrough products and services, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. With a team of more than 900 staff, in offices in Cambridge (UK), Boston (USA), Tokyo and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical and life science, industrial and energy, consumer and retail, and communications and infrastructure.

How:

Cambridge Consultants engaged Cognition24 to support their mission-critical Salesforce CRM application and associated business functions. The collaboration entails a proactive approach to Salesforce project and administration support, aimed at maintaining the platform and catering to evolving business needs. With a focus on ongoing enhancements aligned with business demands and future plans, this partnership ensures seamless Salesforce environment management and continuous support for key stakeholders.

Who:

Stand-by-me Bereavement Support offers support and advice to children, young people and their families in North Hertfordshire and Stevenage. They offer a therapeutic group work programme for children, young people and their parent/carers. Their Contact-me model of support for Schools, provides a framework to support those bereaved in childhood throughout their school career and our Uniting Families project offers support to individual families that have been bereaved.

How:

Stand By Me, a non-profit organisation, was in search of a user-friendly cloud solution to meet various organisational needs, particularly focused on CRM functionality. They needed a system that not only provided clear organisational benefits but also ensured scalability and future-proofing. To meet these demands, Cognition24 carried out a Salesforce implementation customised to their specific criteria.

Who:

Growing Resilience in Teens (GRIT) supports young people to improve their mental health through group boxing programmes, workshops and one-to-one coaching. Young people come to GRIT from a variety of routes, including health care professionals, education settings and self- referrals – the majority of referrals come directly from schools. At the core of their work is the ‘Four Corners’ method, which empowers young people to use adversity as a platform for growth.

How:

At Cognition24, we partnered with GRIT to implement Salesforce Sales Nonprofit Cloud, helping to streamline their operations. Through meticulous customisation and collaboration, we optimised staff, coaches and patient coordination, as well as the onboarding process. Our focus on data security ensured compliance while enabling seamless accessibility. This solution allowed the charity to strength their impact and propel their mission forward with renewed efficiency and confidence, reaffirming our commitment to leveraging technology for social good.

Who:

Ocean Outdoor is a pure-play media company that promotes online connectivity in the “Out of home” environment. By combining the natural branding advantages of OOH with enhancements from location, audience, research, data, and special technology, Ocean offers an advertising channel that surpasses the typical OOH market. The Art of Outdoor® is a singularly focused approach on desirable audiences and locations utilizing the most recent technology, research, and data, all wrapped in creative executions. These are the fundamental elements of Ocean’s core values and dedication to our consumers.

How:

As a previous Salesforce partner, Ocean Outdoor wanted Cognition24’ support with a new Tableau project. From this, we have successfully integrated Tableau into their Salesforce org enriching Salesforce data with Excel data sources.

Who:

Sky Canvas is the world’s first human-made shooting star project, aiming to bring people all over the world together to witness a collective experience. The Sky Canvas Members club is a premium Sky Canvas experience, offering “out of this world’ utility benefits, bringing space to you and creating an interactive experience through their membership.

How:

Cognition24 helped implement the NFT element of the Sky Canvas Membership club through its use of Web3 technology. This enables Sky Canvas to offer a unique customer experience, and interaction through social, mobile and an experiential website. Through the help of Cognition24, Sky Canvas is able to track revenue transacted via NFT and blockchain through world-class marketing and technology.

Who:

Sky Canvas offers entertainment on an unprecedented scale. Using a proprietary technology that enables satellites to create shooting stars, people over a wide area can marvel at a stunning sight at the same time. ALE, together with JAXA (Japan Aerospace Exploration Agency) has developed a space debris prevention component enabling prompt deorbit of satellites after the completion of their mission (Space Clean Up). Born of a meteor shower, this initiative not only helps advance scientific knowledge but also makes space closer for all of humankind.

How:

Cognition24 assisted Premier Mission with a unique structured approach for the Sky Canvas project and product discovery. We favoured a combination of Design Thinking and Lean Startup to formulate business models and develop ideas. This included website, mobile apps, and NFT integration to an existing social platform.

Who:

Phygicool’s product enables the verified owner of the NFT to print a gallery-quality digital image and display in a physical world. With direct marketing to owners of the highest performing NFT projects, Phygicool will present the opportunity to show and present their best and most prized assets.

How:

Phygicool NFT build worked with Cognition24 to create a technology (currently under development), that allows a user to connect their digital wallet. The system can inspect the wallet ensuring only current owners of assets can be offered the opportunity to print.

Who:

Phygicool’s product allows the verified owner of an NFT to print a gallery-quality digital image and display in the physical world. With direct marketing to owners of the highest performing NFT projects, Phygicool will present the opportunity to show and present their best and most prized assets.

How:

Following a review, we provided Phygicool Labs with several recommendations as well as a clear project strategy and roadmap for creating the best website possible while meeting all of their requirements. To do this, we took advantage of our Web3 technology and an expert website development team to produce the best solution for their needs.

Who:

From planning to execution, Premier Mission creates events that anticipate, meet, and exceed their clients’ expectations. Offering a customised solution that meets client demands, including services for the production and delivery of Live Events Marketing and NFTs, as well as services for administration and project management.

How:

Cognition24 has built a strong partnership with Premier Mission to develop Web2 and Web3 technology integrating CRM, marketing automation and website development, to be used across their platform. Cognition24 worked closely with Premier Mission to integrate the Crypto Wallet used in NFT projects and product launches.

Who:

Visto Images is a bespoke art consultancy based in Paris that curates art collections for the hospitality industry, commercial properties and private residences. From concept to installation, they develop art programs that enhance the brand identity of properties and make them memorable. Their main goal is to design memorable art collections around powerful, convincing stories that add long-term value to their clients’ properties.

How:

Cognition24 has supported Visto Images by heavily customising their mature Salesforce environment. The project involved a detailed Salesforce health check, UI enhancments and additional APEX coding. Cognition24 created management assets and provided ideas around framing, asset management and duplicate management to help them succeed.

Who:

CEERISK is a multidisciplinary consulting firm established to identify engineering risks for different corporations and assist them in developing comprehensive solutions to control hazards and mitigate the impact of costly accidents.

How:

CEERISK previously invested in Salesforce, which grew organically within the organisation. Cognition24 helped CEERISK prepare their business systems and processes for improvement, standardising the way they work and enhancing the Salesforce system with ‘best practice’ ways of working.

Who:

Sterling Technology is the leading European provider of premium virtual data room (VDR) solutions for the secure sharing of content, business process automation and collaboration for the M&A, corporate development, capital markets, private capital, banking and legal communities. Sterling has been supporting the capital and M&A markets for over 30 years, and since opening their first VDR in 2010 they have helped customers and users from over 187 countries and 90 industries successfully complete thousands of deals.

How:

Cognition24 assisted Sterling VDR with a custom integration from a proprietary platform to Salesforce Sales Cloud. We continue to support Sterling with marketing automation and system enhancements.

Who:

HUC, a social enterprise, provides high quality Urgent Healthcare and GP Services to over 3.5 million people across a range of counties, including Hertfordshire, Cambridgeshire, Peterborough, Bedfordshire, and West Essex. The Integrated Urgent Care model championed by HUC includes both Out of Hours and NHS 111 services as well as access to a Clinical Advisory Service.

How:

HUC wanted a user-friendly solution that delivered on several business requirements based around CRM functionality. The system needed to add value and provide clear business benefits. It was also crucial that the system was scalable and future-proof. Cognition24 conducted a Salesforce implementation based on this criteria, as an NHS provider HUC was not looking for a ‘Sales’ system, their primary focus for their CRM was to support with stakeholder management, as well as somewhere to keep information about tenders and potential areas for development.

Who:

Mindset Practice is a people, team and organisational development business. They specialise in the provision of high impact, mindset development digital solutions that deliver transformational changes in performance, wellbeing and engagement.

How:

Following some initial workshops, we proposed and implemented a Salesforce solution on FastStart, our rapid Salesforce implementation methodology. We presented Mindset Practice with a solution that enhanced the “out of the box” Salesforce features and included some customisation to match their internal process and procedures.

Who:

Herts Young Homeless is an independent registered charity, established in 1998, that helps young people secure and maintain appropriate accommodation by providing information, support and help in a crisis. Herts Young Homeless works with other agencies throughout Hertfordshire towards improving local services and preventing homelessness.

How:

We provided Herts Young Homeless with Salesforce support and the implementation of a “live chat” function to reduce the impact on volunteers and improve the service delivery to the vulnerable.

Who:

A Salesforce Partner since 2008, Customertimes provides ISV products, and outsourcing to customers in 63 countries around the world. Customertimes is headquartered in New York with regional offices in London, Paris, Toronto and Riga.

How:

Cognition24, along with our partners at CustomerTimes, have worked on a number of Salesforce support projects in the Pharma and Life Sciences sectors.

Who:

St Mungo’s outreach teams go out each night to meet people who are homeless and to help them off the streets. With 17 outreach teams they are one of the largest providers of outreach services in the country. They believe that people can – and do – recover from the issues that cause homelessness.

How:

Working alongside Real systems, we provided custom functionality and enhancements to Salesforce not-for-profit.

Who:

Hydromarque is Europe’s leading pump distributor for Gorman Rupp and specialise in self-priming centrifugal, submersible and gear pumps.

How:

Hydromarque use Salesforce Sales Cloud to manage their sales pipeline and marketing automation. Cognition24 conducted an initial Salesforce health check, and based on this review, now provide Managed Service support for Salesforce Sales Cloud.

Who:

Dedicated to payroll solutions, Dataplan is a payroll outsourcing company providing fully managed payroll services that unlike many of the big payroll solution players, who offer a bit of everything, specialise in payroll. DataPlan made a start on implementing Salesforce and realised that it was more functionally rich than they expected so needed help with reviewing and helping them to work through the implementation including integration of Proposify – a proposal generation tool.

How:

Following some initial workshops, we proposed and implemented a Salesforce solution on FastStart, our rapid Salesforce implementation methodology. Presented them with a solution that made the best out of the out of the box Salesforce features, limited customisation, connected to multiple lead generation website and migrated legacy data. In a relatively short space of time, we provided them with a fully functional sales operation system with leads automatically being assigned to the sales team for qualification and proposal, ability to review KPI, reports and dashboards in a comprehensive and simple way.

Who:

LifeArc drives medical innovation through their own research and works with a range of partners from industry, charities, universities, research organisations and others involved in improving lives for patients.

How:

Working with our partners, Proventeq, we delivered a strategic review of the Salesforce system and helped formulate system integration scoping.

Who:

Pistoia is a global, not-for-profit members’ organisation working to lower barriers to innovation in life science and healthcare R&D through pre-competitive collaboration.

How:

Cognition24 worked with the team at Pistoia to conduct a thorough business analysis review through our unique Landscape Review methodology. As a result of this, we were able to put forward a list of technical recommendations.

Who:

OnePLM is one of the largest Siemens PLM Software Resellers worldwide and the only Platinum Reseller in the UK and Ireland, with offices in Oxford, Cranfield and Liverpool. OnePLM have built a reputation on successfully delivering Siemens software solutions, technical consultancy and support services to a wide variety of businesses across different industry sectors.

How:

Cognition24 worked with the team at OnePLM to conduct a thorough business analysis review through our unique Landscape Review methodology. We also assisted with Salesforce migration and the development of a customised set of reports and dashboards.

Who:

Miura helps payment service providers and tablet-based POS software vendors to disrupt their markets by designing simple, secure and flexible hardware for improved merchant and consumer experiences.

How:

Cognition24 assisted Miura systems with an on-site Salesforce review, health check and territory management planning. In addition, we also developed a suite of customised reports.

Who:

For more than 15 years, Jarrang has been helping businesses grow, develop and thrive with their market-leading email marketing campaigns.

How:

Cognition24 helped Jarrang with Salesforce development and Marketing Cloud automation.

Who:

Welcome Systems has been developing software solutions for the hospitality industry since 1984 and is well known for delivering innovative and scalable hotel booking systems and property management software for all types of businesses. Welcome Systems is the team behind Welcome Anywhere, Welcome EPOS and the brand new restaurant booking system ‘Welcome Table’. With a focus on commission-free pricing models and ease-of-use, their products are designed to ‘Book Yourself Full’.

How:

Cognition24 worked closely with Welcome Systems to offer specific Salesforce support on Sales and Marketing Cloud. In addition, we facilitated a custom integration to Campaign Monitor.

Who:

Gaydio is a radio station for the lesbian, gay, bisexual and transgender (LGBT) community in the United Kingdom. Gaydio became the UK’s first LGBT FM radio service when it launched full-time in June 2010. The station attracts around 850,000 listeners per month, making it one of the biggest LGBT media platforms in the UK.

How:

Cognition24 provided Salesforce support and enhancement, we responded to an urgent support request and delivered in under 7 days.

Who:

The Bag Broker specialises in flexible packaging solutions for the food and drinks industry with offices in the UK and Thailand.

How:

Cognition24 conducted a Salesforce review, resulting in strategic recommendations on improving their Salesforce Sales Cloud and eCommerce platform.

Who:

Cognition24 has been working with My Perfect Cosmetics Company for over 2 years; initially as a project review, resulting in a Salesforce Managed Service. My Perfect Cosmetics Company has operations in the UK, Australia and the US with a global customer base.

How:

We have facilitated a number of integrations including WooCommerce, Marketing Cloud and New Voice Media.

Who:

Impulse fashion accessories is a leading global fashion accessory supplier.

How:

Cognition24 designed and developed an integrated ERP and CRM solution. Based on the Salesforce Platform, we integrated sales and marketing, inventory and cost accounting. Combined with a powerful private eCommerce site, Cognition24 created a platform enabling huge growth over the next 18 months.

Who:

Candy Group is a European leader in the production, marketing and sale of appliances worldwide with offices in Europe, the Middle East, Asia and Latin America.

How:

Cognition24 provided Hoover Candy with strategic advice and guidance to set up an internal Salesforce practice.

Who:

Wunderman Thompson delivers powerful eCommerce experiences for leading brands helping them transact more digitally.

How:

Cognition24 assisted Wunderman Thompson with the strategic and tactical use of Salesforce Sales Cloud. Wunderman Thompson had a mature Salesforce environment where we worked alongside strong internal skills. Cognition24 worked with their team to manage their Salesforce environment including: data cleansing, document management, customer acquisition and custom development of lead scoring functionality. This was rolled out to an extended user base. Cognition24 continues to provide a managed service to Wunderman Thompson supporting their internal Salesforce team.

Who:

Diageo plc is a multinational alcoholic beverages company, with its headquarters in London and offices on six continents.

How:

Working with our strategic partner Salmon, Cognition24 helped to architect a new e-commerce (trade shopper) B2B platform. Cognition24 devised a solution focusing on best use of Internet of Things (IoT), asset and workflow tracking. We also advised on optimising the use of Salesforce Community Cloud.

Who:

Utility Team is one of the UK’s leading utilities and energy consultants, providing a wide range of value added utility that saves time and money.

How:

Cognition24 implemented Salesforce Sales Cloud for 40 users. We also built a custom finance application to manage over 200 k transactions per month.

Who:

4-Secure advise on, prevent and solve data security problems. Their clients are global corporations, government departments, critical national infrastructure, financial institutions, schools, and telecoms companies.

How:

Cognition24 implemented and supported Salesforce Sales Cloud, reviewing the current environment, making recommendations and implementing changes accordingly. In addition, we managed the integration with iContact and D&B Hoovers.

Who:

Docuflow is an independent UK provider of print, mail and document workflows services and solutions.

How:

Cognition24 implemented and supported Salesforce Sales Cloud, reviewing the current environment, making recommendations and implementing changes accordingly. In addition, we managed the integration with iContact and D&B Hoovers.

Who:

Onfido is a UK and US-based software company. Onfido’s AI-based identity verification assesses whether a user’s ID is genuine, then compares it against their facial biometrics.

How:

After a significant venture-backed investment, Cognition24 was tasked to re-build their existing Salesforce system and provide a managed service to support the business going forward.

Who:

e-Resolve is a professional services company with expertise in delivering enterprise solutions with Oracle, SAP and Workday.

How:

Cognition24 assisted with the implementation of Salesforce Sales Cloud. The requirement was for a CRM solution that took their current sales and marketing platforms and integrated them into a single solution. We delivered important business reporting, insights and activity tracking. In addition, we implemented custom functionality to track projects, project revenue and resource management.

Who:

Crowdstacker is an FCA-regulated P2P lending platform, making peer to peer lending accessible and rewarding for investors and borrowers.

How:

Cognition24 was asked to conduct a review of Crowdstacker’s Salesforce Sales and Marketing Cloud with particular focus on Pardot to Marketing Cloud migration.

Who:

All Clear Travel Insurance is a market leading insurance specialist for customers with pre-existing medical conditions. They are a global business with offices in the UK, Gibraltar and Australia.

How:

Cognition24 was asked to conduct a review of their CRM architecture and as a result, implemented Salesforce Sales, Marketing and Financial Services Cloud.

Who:

LeapFXG is a global provider of foreign exchange and international payment services for corporate and private clients across the UK, Europe, USA, Middle East, Asia and Africa.

How:

As an FX trading company LeapFX needed to move fast and quickly access data and systems. The solution designed for LeapFXG allowed this business to go from start-up to £1M turnover in less than 3 months.

Who:

Baker Jayne Insurance Brokers is an independent insurance and risk management consultancy.

How:

Baker Jayne is a mature business with a variety of internal systems, processes and data sources. Utilising our rapid implementation methodology, Cognition24 were able to bring all elements together and provide a simple, robust and effective Salesforce Financial Services solution.

Who:

Healix provides healthcare and risk management solutions to clients around the world, with offices in the UK, USA, New Zealand, Kenya, Singapore, Spain and Greece.

How:

Healix had purchased SalesForce Sales Cloud and needed our help with a rapid re-build for sales and marketing. We worked alongside senior management teams to configure an efficient management solution for sales, sales management, financial forecasting and marketing. In addition, we also assisted Healix with their reporting suite.

Who:

Audere is a regulated, independent foreign exchange risk management consultancy.

How:

Cognition24 provided critical support to Audere with Salesforce Financial Services Cloud, and administered additional user training to help further embed the solution. We also assisted Audere by building a suite of customised financial reports