We all know that customer relationship management (CRM) systems are an essential tool for businesses. Put simply, CRM helps: 

So, unless customer retention, increased sales and simplified workability aren’t of importance to you, having a CRM system is a no-brainer. But it’s essential that you choose the right system for you. And with so many systems out there, where do you start? 

Why we advovate Salesforce

At Cognition24, our CRM system of choice is Salesforce. There are the obvious reasons for this choice – Salesforce’s software improves productivity by helping the entire company work smarter and more efficiently. It automates processes and eliminates the manual efforts that consume time, making it easier and faster to achieve your business goals. And it’s a cloud-computing technology, meaning everyone in the team can access and do the work anywhere. We’re very aware that some employees may not be comfortable returning to the office yet or that a hybrid way of working suits many people, so a CRM system that’s technically agile is essential for us. 

There are other, less obvious but equally important reasons, why we advocate Salesforce and those are ethical ones:-  

Leading the way 

This awareness, commitment and responsible culture is as important to us as the software they supply and we’re not the only ones to feel this way. Salesforce has been the market leader for eight years, with 19.8% of the market share and more than 150,000 companies worldwide using its CRM. Its CRM systems are more than worthy of a shout out too. In brief, this is what you can expect:- 

  1. Scalability and customization based on your ever-changing business needs.
  2. Salesforce has a continuously growing Partner Ecosystem.
  3. Salesforce prioritizes your security.
  4. Salesforce can integrate with cloud-based apps.
  5. Salesforce is an All-in-one Platform, providing a wide range of business solutions for industries and needs, all integrated on a single platform.

Growth spurt 

Judging by these statistics showcasing the company’s growth, the Salesforce team are clearly eating their greens.  

Salesforce’s annual revenue 

Partnering up 

Salesforce’s success stems from the partners it chooses to work with to implement its platform for you. The companies it certifies make for impressive reading …  

Are you considering Salesforce?

It’s pretty clear to see that Salesforce is a world-leader in CRM – helping you streamline your business processes and enhance your customer experience. Working with Cognition24, we’ll help you deliver a customised system that transforms the way you do business on every level.  For a no obligation chat, please contact us today.

Image Copyright Esther Hildebrandt, Adobe Stock

Share this: