Create a multi-channel retail experience with Salesforce
Working with Cognition24, we’ll help you deliver a connected retail experience that unites you with your customers at every level. From enhancing your digital and physical retail experience to defining your customer engagement strategy, our experienced team will help you quickly convert shoppers into buyers.
Salesforce Sales Cloud helps businesses identify their customer needs and preferences with a range of features that will help grow your brand and convert customers into revenue.
Benefits:
- Speed up operations
- Faster time to market
- Connect the entire shopping journey
- Customer segmentation
- Promotion management and more…
Retail and e-Commerce: Case Studies
Ocean Outdoor Tableau Project
Who:
Ocean Outdoor is a pure-play media company that promotes online connectivity in the "Out of home" environment. By combining the natural branding advantages of OOH with enhancements from location, audience, research, data, and special technology, Ocean offers an advertising channel that surpasses the typical OOH market. The Art of Outdoor® is a singularly focused approach on desirable audiences and locations utilizing the most recent technology, research, and data, all wrapped in creative executions. These are the fundamental elements of Ocean's core values and dedication to our consumers.
How:
As a previous Salesforce partner, Ocean Outdoor wanted Cognition24’ support with a new Tableau project. From this, we have successfully integrated Tableau into their Salesforce org enriching Salesforce data with Excel data sources.
Sky Canvas Membership Build
Who:
Sky Canvas is the world's first human-made shooting star project, aiming to bring people all over the world together to witness a collective experience. The Sky Canvas Members club is a premium Sky Canvas experience, offering “out of this world’ utility benefits, bringing space to you and creating an interactive experience through their membership.
How:
Cognition24 helped implement the NFT element of the Sky Canvas Membership club through its use of Web3 technology. This enables Sky Canvas to offer a unique customer experience, and interaction through social, mobile and an experiential website. Through the help of Cognition24, Sky Canvas is able to track revenue transacted via NFT and blockchain through world-class marketing and technology.
The Bag Broker
Who:
The Bag Broker specialises in flexible packaging solutions for the food and drinks industry with offices in the UK and Thailand.
How:
Cognition24 conducted a Salesforce review, resulting in strategic recommendations on improving their Salesforce Sales Cloud and eCommerce platform.
My Perfect Cosmetics Company
Who:
Cognition24 has been working with My Perfect Cosmetics Company for over 2 years; initially as a project review, resulting in a Salesforce Managed Service. My Perfect Cosmetics Company has operations in the UK, Australia and the US with a global customer base.
How:
We have facilitated a number of integrations including WooCommerce, Marketing Cloud and New Voice Media.
Impulse Designs and Trends
Who:
Impulse fashion accessories is a leading global fashion accessory supplier.
How:
Cognition24 designed and developed an integrated ERP and CRM solution. Based on the Salesforce Platform, we integrated sales and marketing, inventory and cost accounting. Combined with a powerful private eCommerce site, Cognition24 created a platform enabling huge growth over the next 18 months.
Hoover Candy
Who:
Candy Group is a European leader in the production, marketing and sale of appliances worldwide with offices in Europe, the Middle East, Asia and Latin America.
How:
Cognition24 provided Hoover Candy with strategic advice and guidance to set up an internal Salesforce practice.
Salmon
Who:
Wunderman Thompson delivers powerful eCommerce experiences for leading brands helping them transact more digitally.
How:
Cognition24 assisted Wunderman Thompson with the strategic and tactical use of Salesforce Sales Cloud. Wunderman Thompson had a mature Salesforce environment where we worked alongside strong internal skills. Cognition24 worked with their team to manage their Salesforce environment including: data cleansing, document management, customer acquisition and custom development of lead scoring functionality. This was rolled out to an extended user base. Cognition24 continues to provide a managed service to Wunderman Thompson supporting their internal Salesforce team.
Diageo
Who:
Diageo plc is a multinational alcoholic beverages company, with its headquarters in London and offices on six continents.
How:
Working with our strategic partner Salmon, Cognition24 helped to architect a new e-commerce (trade shopper) B2B platform. Cognition24 devised a solution focusing on best use of Internet of Things (IoT), asset and workflow tracking. We also advised on optimising the use of Salesforce Community Cloud.