With each seasonal release, Salesforce continues to push the boundaries of what’s possible in the CRM space. The Summer ’25 release is no exception, introducing powerful innovations across AI, automation, and low-code development. Whether you’re a Salesforce Admin, Developer or Business Leader, these top three updates are worth your attention.

1. Einstein AI Capabilities Across the Ecosystem

Salesforce has taken a major leap forward in its AI offerings with the Summer ’25 release. The Einstein suite is now smarter, more integrated, and more proactive than ever before.

Key highlights include:

• ‍Einstein Copilot has been rolled out to new areas including Commerce Cloud and Revenue Intelligence. This delivers real-time suggestions to help teams make data-backed decisions.
• Predictive Lead Scoring has been upgraded to version 2.0, incorporating external signals like company news and digital behaviour to better rank sales opportunities.
• Einstein for Service now offers automated case summaries. Overall, reducing manual work for support agents and enabling faster resolution of customer issues.

These advancements not only improve operational efficiency but also elevate the overall user and customer experience.

2. Automation with Flow Scheduler & Error Management

Automation is at the heart of digital transformation, and Salesforce has introduced tools that make this more accessible and reliable than ever.

Here’s what’s new:

• The Flow Scheduler allows users to launch complex flows on a timed schedule, such as weekly report dispatches or monthly account updates, without writing a single line of code.
• Improved error handling within Flow Builder now includes real-time debugging, enriched error logs and smarter retry options, reducing downtime and increasing trust in your automations.
• Object Triggers have been expanded to include a wider range of standard and custom objects, meaning more business processes can now be automated via Flow.

Whether you’re automating onboarding processes or sales follow-ups, these features help reduce repetitive tasks and ensure smoother operations.

3. Low-Code Innovation with Dynamic Forms & Industry Templates

Salesforce continues to democratise app development with enhancements to its low-code tools, making it easier than ever for users to create tailored experiences.

Here’s what’s new:

• Dynamic Forms for mobile: Designed with mobile users in mind, this update allows drag and drop configuration of responsive components.
• Industry-specific App Templates: These ready to use layouts, such as those for healthcare or financial services enable faster deployment and ensure compliance with best practices out of the box.
•  Improved layout flexibility gives users more control over form fields, visibility rules and UI design, all without the need for developer intervention.

These upgrades mean faster deployment, better user experiences, and reduced dependency on technical resources.

The Salesforce Summer ’25 release is a game-changer for organisations looking to scale with intelligence and agility. From smarter AI to next-gen automation and low-code tools, these top features are designed to help businesses of all sizes work smarter, not harder.

Now is the time to explore how these innovations can be implemented in your org. Whether you’re enhancing customer engagement, automating internal processes or rolling out a mobile-first experience, Summer ’25 delivers the tools you need.