20 March 2024
WPP plc is a multinational advertising and public relations company headquartered in London, United Kingdom. It is one of the world’s largest advertising companies and provides a range of communication services to clients globally. WPP operates through a network of agencies that offer services such as advertising, media investment management, public relations, branding, digital marketing, and market research. The company was founded in 1971 by Sir Martin Sorrell and has since grown to become a major player in the advertising and marketing industry, with operations spanning over 100 countries. WPP owns several well-known advertising agencies and brands, including Ogilvy, JWT, Grey, and GroupM.
Working alongside enterprise partner WPP, we were asked to lead what would be a fiendishly complex solution for Diageo. We were tasked (successfully) with designing a Proof of Concept for their B2B Trade Platform using Salesforce Community Cloud. The solution would have to encompass complex regulations and tax rules, by state, for their US Customer base as well as devising a solution focusing on best use of Internet of Things (IoT), asset and workflow tracking.
In addition to Diageo we have worked on a number of high profile clients with WPP including working with Selfridges on re-imagining their VIP Loyalty programme using Salesforce Marketing Cloud to manage over 1 million customer records. We also worked with WPP on web application projects for PVH group and Wolsey Centres.
