Salesforce is known for its flexibility and power but with so many “Clouds” available. So, what exactly are Salesforce Clouds, and which ones matter to your business?
In short, each Salesforce Cloud is a tailored solution built on the Salesforce platform, designed to meet the specific needs of different industries. Here’s a quick breakdown of the most popular ones:
- Sales Cloud: Focused on sales teams, it helps manage leads, opportunities, pipelines, and forecasts.
- Service Cloud: Built for customer support, enabling case management, live chat, and self-service portals.
- Marketing Cloud: A powerful platform for email, SMS, advertising, and journey automation, ideal for B2C or B2B marketers.
- Commerce Cloud: Offers tools to create seamless eCommerce experiences across web, mobile, and social.
- Experience Cloud: Formerly Community Cloud, this helps build branded portals, partner hubs, and customer communities.
- Analytics Cloud (CRM Analytics): Provides data visualisation, dashboards, and predictive insights powered by AI.
- Health, Financial, and Nonprofit Clouds: Industry-specific solutions with custom data models and tools tailored to compliance and workflow needs.
While each Cloud serves a unique function, they can all work together to create a unified, 360° view of your customer.
Choosing the right Clouds depends on your goals but understanding what’s available is the first step in making Salesforce truly work for your business. Contact us to find out more.