Benefits of Salesforce Managed Service vs. In-House Admin

Salesforce, being one of the most popular customer relationship management (CRM) platforms, plays a crucial role in driving business success. As companies strive to optimise their Salesforce implementation, they often face a critical decision: whether to manage their Salesforce instance in-house with a dedicated admin or opt for a Salesforce managed service provided by external experts. While having an in-house admin has its merits, there are compelling reasons why engaging a Salesforce managed service can be a game-changer for your organisation. In this blog, we’ll explore five key advantages of relying on a Salesforce managed service over an in-house admin.

Expertise and Specialisation

A Salesforce managed service is typically provided by a team of professionals with extensive knowledge and expertise in managing and customising Salesforce instances across various industries. Their specialised skill sets and exposure to diverse business scenarios enable them to tackle complex challenges efficiently. On the other hand, an in-house admin may have limited experience and exposure to industry best practices, potentially leading to sub-optimal solutions.


Opting for an in-house Salesforce admin can prove costly, particularly for small and medium-sized businesses. Over the past 12 months, the average salary for a Senior Salesforce Admin has risen by 9%, reaching over £60k, not factoring in employer NI at 13.8% and recruiter fees. On top of the salary, there are additional expenses like training, benefits, and software licenses, as well as the need to arrange cover for holidays and sick leave.

In contrast, a Salesforce managed service operates on a subscription-based model, ensuring cost predictability and flexibility. You only pay for the services you require, precisely when you need them, and without the burden of long-term commitments or overhead costs.

Scalability and Flexibility

Businesses evolve, and so do their Salesforce needs. A managed service can quickly adapt to your changing requirements, providing scalable solutions that align with your growth trajectory. Whether you need additional support during peak times, want to implement new features, or scale down during lean periods, a managed service can accommodate your demands efficiently. This level of flexibility is often challenging to achieve with an in-house admin, especially if they are already overloaded with regular responsibilities.

Focus on Core Competencies

Managing a Salesforce instance involves continuous monitoring, troubleshooting, and implementing enhancements. By outsourcing these responsibilities to a managed service, your internal team can focus on core competencies and strategic initiatives that drive your business forward. With the burden of administrative tasks lifted, your employees can concentrate on revenue-generating activities, leading to improved productivity and a more efficient workforce.

Access to Advanced Technology and Best Practices

Salesforce managed service providers, like Cognition24, stay at the forefront of emerging technologies and best practices. They regularly update their knowledge and invest in the latest tools to optimise Salesforce instances effectively. With access to cutting-edge solutions and expertise, your business can gain a competitive advantage, staying ahead of the curve. In contrast, an in-house admin may struggle to keep up with rapid advancements in Salesforce and the CRM landscape as a whole.

While having an in-house Salesforce admin can be beneficial for certain organisations, the advantages of opting for a Salesforce managed service are compelling. By leveraging the expertise of specialised professionals, achieving cost-effectiveness and scalability, maintaining focus on core competencies, and accessing the latest technologies and best practices, businesses can unlock the full potential of their Salesforce implementations. Ultimately, a well-managed Salesforce instance empowers companies to enhance customer relationships, streamline processes, and drive sustainable growth in today’s highly competitive business landscape.

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