Cognition24 and Media Snug announce partnership to offer optimal customer relationships
The relationship between a company and its customers is integral to a successful business. Managing and maintaining those relationships can help to increase customer loyalty, drive sales, and gather useful audience insights. But how do you make sure you’re getting the most out of your customer relationship management (CRM) UK specialists Cognition 24 and Media Snug have joined forces to ensure just that.
Cognition 24 is a rapidly growing Salesforce partner with impressive expertise in CRM projects and systems. Together, the team has over 25 years of experience in complex CRM projects, and all consultants are Salesforce certified. With a concrete understanding of customer relationships and how to manage them, they wanted to find a way to guarantee their clients were optimising their CRM’s. To help acquire and nurture customers, and also get the most out of customer data, it was clear that marketing would be a beneficial addition to their services.
The partnership with award-winning marketing agency Media Snug was a logical next step. With over 20 years of experience collectively, the agency’s diverse team are able to offer a wide range of skills and expertise to build on Cognition 24’s CRM services. Their marketing activities can be integrated with CRM data to create more personalised and effective campaigns for a wide range of different businesses and industries.
Cognition 24’s Head of Marketing, Vicky Bradford, describes it as a perfect circle for your business. ‘For example, a business can use data from a CRM system to identify its most valuable customers and target marketing efforts towards them. Additionally, the data from marketing campaigns can be fed back into the CRM system to inform future marketing efforts and to track the ROI (return on investment) of campaigns.’
By utilising CRM data, businesses can gain valuable insights into customer behaviour, preferences, and purchase history, enabling them to effectively target their marketing efforts.