Salesforce
22 January 2026
Salesforce has officially begun rolling out Agentforce, a new brand direction that signals a major shift in how the platform positions itself for the future.
This isn’t just a cosmetic rebrand. It reflects Salesforce’s growing focus on AI-driven operations, autonomous agents, and intelligent automation across the ecosystem.
While many details are still emerging, here’s what we know so far and what it could mean for Salesforce customers.
Agentforce represents Salesforce’s move beyond traditional CRM workflows and toward AI-powered agents that can act, reason, and automate tasks across systems.
At a high level, the change signals:
While functionality will evolve over time, Salesforce has already begun introducing changes across the ecosystem.
| Area | What to Expect |
|---|---|
| Product Naming | Updated terminology reflecting Agentforce branding |
| UI & Language | New messaging focused on agents, automation and trust |
| Platform Direction | Increased emphasis on AI-driven workflows |
| Ecosystem Messaging | Partners and ISVs aligning to the Agentforce narrative |
These updates will appear gradually across Salesforce products, documentation, and marketing.
Salesforce is responding to a broader shift in enterprise technology:
Agentforce positions Salesforce to compete in a world where AI agents actively support users, not just surface data.
For most organisations, nothing changes overnight but this rebrand signals where Salesforce is heading.
Key areas to watch:
The direction is clear: Salesforce environments will need to be well-structured, secure, and scalable to take advantage of what’s coming.
We’re actively reviewing:
As Salesforce (Agentforce) continues its rollout, we’ll be sharing practical guidance, not hype.
Agentforce isn’t just a rebrand, it’s a signal of Salesforce’s long-term vision.
The organisations that benefit most will be those who prepare their foundations now, rather than reacting later.
